secondary audience research

the image above shows the viewing stats for paranormal activity 3.
paranormal activity 3 age rating certificate is 15 this is because it includes the folowing:

• strong violence
• frequent strong language (eg 'f***').
• portrayals of sexual activity
• strong verbal references to sex
• sexual nudity
• brief scenes of sexual violence or verbal references to sexual violence
• discriminatory language or behaviour
• drug taking

Main age group that would watch the film is between 16-24 which is 69% and that is split 51% male and 49% it is so close to 50/50 because most of the people watching it 

will go in couples E.G. husband and wife and relationships.

in horror genre 15 certificate allows:

• Strong threat of violence and manic
• non sadistic violence or sexual violence
• strong gory sequences depend on use of meaning