genre research

The horror genre works on audiences fears and worries, a successful horror should leave the viewer entertained, scared/paranoid, on edge while watching the film, the setting should isolated or differential to the surroundings. usually set at night or in the dark as that is a main fear of most people, they contain death, murder, crime. A must in most horror films is failure or lack of technology so the protagonist is without help from others.
 
I am using the paranormal activity films taking the ghost/ possession/ haunting films as inspiration for my film.
the setting of my film will be in a house, doesn't need to be isolated away or abandoned because the real horror of this genre is that it could happen to anyone living anywhere. mainly filming in the dark as well as through the day. trailer should give the impression that the family is not alone in the house.

protagonist which would be family because the audience will chose sides with them over the 'ghost'
the ghost would be known as the antagonists which would be focused on haunting and killing the protagonists and generally everyone else.