promotional package

promotional package for paranormal activity 4

paranormal activity's promotional package used:
-trailers
-posters
-app
-social media

there have been 2 official trailers for each film in the franchise, the first which is shorter, only 25-30 seconds this will be shown on social networking sites and advertised all over the internet, also could be advertised on T.V through the day because it wont show any horror it will just inform viewers that the new film is coming out. The second trailer is longer and shows more of the main story of the film, this trailer is shown in the cinema and on the official website.

paranormal activity 4 has 2 official release posters.

                 
both posters show scenery from the film, a bedroom and a living room these images are made creepier by the blue filter  and the shadows showing the presence of some thing else in the room.
a quote from a review of the film is shown at the top of the left poster showing that it will be able to keep up the same affect as the earlier films in the franchise.
showing the release is in October on the right poster, which means even people who don't want to watch the film will know it comes out in October and will be able to pass on the word to anyone who asks.
these will be displayed outside cinema's, on buses, on bus stops, all public transport.

paranormal activity 4 will use trailers, posters, questioners, spoilers and advertised posts/ blogs.
using twitter and facebook, you will see the advertisements or tweets or status' even if you don't follow the person posting it because they advertise them viral to everyone on the networking sites. using youtube aswell for people to view trailers and interviews with cast and director, usually doing a Q and A live stream.

the campaign of paranormal activity using these ways of advertisement will vastly spread to audience and fans worldwide, interesting every film lover.