Thursday, 22 August 2013

marketing research reflection


from the marketing research i have made i have learnt many things on how i should market my film. I know i can use advertising posters, social networking sites, possibly a number of trailers. for my film i am using the horror genre.
I will create a teaser poster which will be shown on the social media sites for the film and I could use magazines to advertise to a larger audience, the use of horror genre magazines such as scream magazine and shock magazine which are the largest horror genre magazines in the UK, they advertise films on the front cover, the back page and also using double page spreads throughout the magazine. I will take examples for these magazines and use them on my own magazine which I will make to advertise my film.
I will create a trailer for my film approximately 30-60 seconds long and will possibly be creating multiple trailers to expand my audience. both will give audience the impression of what some scene's will consist of and what sort of horror the film is about, but my trailer wont give away any of the plot or main story line.
 

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