the main sell line includes the name of the film advertised and the actor playing the main character
the pose and body language of Robert downy Jr. shows intelligence and malicious intent
contains mast head part hidden by the head of the main image
puffs advertising other films and film listings in the magazine
same colour pallet for masthead and sell lines
Robert downey Jr. name at the top showing he plays the main character and is going attract fans of his for example marvel and iron man fans.
release date at the bottom of the poster, Christmas day showing it is a good film for a family to watch together, expanding the audience.
an intelligent pose and body language from Sherlock holmes.
the city just seeping through the fog and mist showing it contains trouble.
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